AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.
The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.
Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.
Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
The Perficient and Gradial partnership brings agentic marketing capabilities to life via agentic orchestration across the marketing technology stack.
The connector enables marketers and business owners to connect ActiveCampaign data to Google Ads and launch Performance Max campaigns directly within ActiveCampaign.
The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail.
Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, reducing marketing complexity.
Building on ImageKit’s DAM Agent and MCP servers, Creative Automation extends the company’s AI-powered media workflow capabilities into creative production.
Brand Voice 2.0 enables marketers to define brand guidelines, preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS.
