Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.
The partnership enables companies using SonoSuite’s infrastructure to seamlessly offer embedded music marketing capabilities alongside distribution services.
MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.
Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend MessageGears’ data-native, composable architecture.
Native AI brings intelligence inside the Optimove platform in the form of AI decisioning, creation, and analysis agents.
The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.
The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.
The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.
These capabilities reflect Attentive’s broader vision for “Marketing Made Personal,” where AI systems continuously learn, recommend, optimise, and act on behalf of marketers to create more relevant, connected CXs across every channel.
