Marketing Automation

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Demandbase is introducing innovations in AI-powered advertising, pipeline influence insights, and agent-led GTM automations to take the guesswork out of growth.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

By combining a unified data foundation with an intelligent interface, Improvado enables companies to use AI on top of reliable marketing data and make faster, more confident decisions.

Unlike one-off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end-to-end actions, accelerating time to ROI and driving measurable business impact.

The release delivers advanced AI capabilities for ecommerce and retail — giving brands the power to make more confident decisions, move faster, unlock smarter insights, and, ultimately, drive higher ROI.

With Adobe GenStudio, Qualcomm can optimise its entire content supply chain to meet this demand, leveraging AI to power the production, activation, and measurement of personalised experiences.