Marketing Automation

Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients The company is also integrating its email marketing and marketing automation solutions to Pipedrive. Liana’s Partnership with Pipedrive enables streamlining the actions between sales and marketing teams and improving their mutual efficiency. According […]

Knorex today announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices  Knorex, the leading provider of the cross-channel marketing cloud platform, today announced the launch of its […]

Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]

Eulerity, the leader in modern marketing automation for multi-location businesses, today announced the appointment of Julie Samuels to Senior Director of Growth for Eulerity’s franchise division. As Eulerity’s Senior Director of growth, Samuels will oversee critical functions and Eulerity’s key franchise revenue businesses. Samuels will be based out of Eulerity’s New York office and will […]

Optimove, provider of the Science-First Relationship Marketing Hub, announced today that it has formed a partnership with Netcore Solutions, a customer communication & engagement company trusted by two-thirds of Asia’s Unicorns for email and SMS messaging infrastructure & services.  The partnership will enable business-to-consumer companies to automate the large-scale delivery of highly relevant, personalised customer […]

This article will help you build strategies that will generate extra revenue on your short term objectives with CRM & Marketing Automation Being hands-on consultants, involved in the execution of a variety of marketing activities with all sorts of brands, gives an excellent insight into challenges and opportunities of the current crisis.  In this short […]

As Marketing Director at the ENTERTAINER, Mike Rich is the strategic mastermind behind its innovative marketing campaigns. Under his leadership, the organisation has seen exponential growth, transitioning from regional market leader to a global market leader in just six years. Entertainment and lifestyle purchases are extremely sentiments linked, how has the ENTERTAINER adapted in the […]

Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics – CRM and Marketing Automation Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics. This has led to a whole new ecosystem of (online) businesses, a […]

The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by their first names and wishing them on their birthday or anniversaries. But, that degree of personalisation just doesn’t cut it anymore. Your customers continue to grow smarter, more informed, and demanding. […]

Marketing automation solutions market to reach $6.36 billion by 2025, finds Frost & Sullivan. Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the […]