Marketing Automation

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Demandbase is introducing innovations in AI-powered advertising, pipeline influence insights, and agent-led GTM automations to take the guesswork out of growth.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

By combining a unified data foundation with an intelligent interface, Improvado enables companies to use AI on top of reliable marketing data and make faster, more confident decisions.

Unlike one-off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end-to-end actions, accelerating time to ROI and driving measurable business impact.

The release delivers advanced AI capabilities for ecommerce and retail — giving brands the power to make more confident decisions, move faster, unlock smarter insights, and, ultimately, drive higher ROI.

With Adobe GenStudio, Qualcomm can optimise its entire content supply chain to meet this demand, leveraging AI to power the production, activation, and measurement of personalised experiences.

The new feature by Omneky allows users to pick a product or service and select from several data-driven video ad concepts, which the AI then turns into multiple scripts, storyboards, and fully-edited, on-brand videos.

By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.