marketers

The rise in content demand due to digital experiences has led creative professionals and marketers to embrace technology’s potential. The pandemic has reshaped marketing, and capturing attention is the aim of marketers right now. Needless to say, digital experience initiatives resulted in an increase in the demand for content across marketing organizations. The Bynder’s The […]

Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI   It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]

The biggest challenge most marketers face isn’t attracting new customers and expanding the business. Or product innovation and the need to be on top of trends. It is customer retention. Digitisation has permeated every aspect of our lives, and marketers today are witnessing the rise of the “intelligent customer”. Before we look at how a […]

We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]

Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]

The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]

Experiential activations can help B2B organisations achieve a wide range of goals. Now, opportunities are flourishing for companies that have polished their skills for remote and virtual sales. For B2B experiential marketing is broadly recognised to be a new experience,  however, B2C brands have been executing experiential marketing for years. The similar experiential-activation methods that […]

To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]

Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]

More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.   In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus  speeding-up the process of personalization for a stronger ROI for their organizations. […]