Gartner Survey Identifies Top Reasons Why Marketers Are Not Using Analytics to Make Critical Marketing Decisions Despite CMOs prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner Inc. The Gartner Marketing Data and Analytics Survey 2020 revealed that as a result, only 54% of […]
Brands that try to manually automate customer journeys have long been proven to fall behind Self-Optimising Journeys are the only way to ensure future-proof individualised journeys. Learn more, and see how you can get it, too. Earlier today, we announced the general availability of Optimove’s Self-Optimising Journeys—a promise that began over a year ago, and today […]
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers. The report features findings from a survey of 400 marketers […]
HCL Technologies (HCL), a leading global technology company, today announced the release of Unica V12.1 Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalised interactions required by the largest organisations with the most complex data infrastructures. V12.1 is the culmination of more than two years of research, development, and investment […]
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
