marketers

In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how much credit each ad interaction is responsible for in leading to conversions. Marketers need new measurement approaches that meet their objectives and put users first, especially in the changing privacy landscape. […]

Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands.  Why the Sudden Interest? Cable TV entered the living room after the […]

The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]

Consumer behaviour trends are driving marketers and product managers to rethink the way they use to do business. Companies ahead of the game aren’t simply looking at driving sales, they are working towards driving the entire industry forward. Martechvibe looks at companies that are establishing patents, moulding best practices and solving emerging marketing challenges. Here’s […]

Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]

Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]

Martechvibe, in partnership with Sprinklr, is pleased to present Customer Experience Week. Find out why everyone is talking about CX.

COVID-19 has changed the game for the marketing industry. New consumer habits and expectations, as well new work processes, require marketers to evolve and adapt — without the benefit of established playbooks. How quickly marketers can adjust to the fundamental shifts will likely determine their success going forward. Though changes to consumers’ mindsets and workplace […]

Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics.  Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]

Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape.  The keynote address was […]