Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind. Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]
From wardrobe advisers and improving the e-commerce experience to smartening up search results and improving sustainability, artificial intelligence is shaping the fashion industry Artificial Intelligence (AI)-powered technology is defining our taste. There will be a day soon when you will be sitting on your sofa next to a virtual Alexa Chung who will be talking […]
Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]
Digital experience company Acquia announced that J Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. “We’re thrilled that one of the most iconic global retail brands trusts Acquia CDP to engage with customers online and in stores,” Lynne […]
Uber’s long-term partnership with Mastercard continues to grow with a new strategic initiative focusing on digital payments and advancing financial inclusions which will be facilitated by Mastercard across the Middle East and Africa (MEA). As a regional first, the partnership with Mastercard will enable Uber to drive digitisation across their business operations, leveraging Mastercard’s single […]
SkipCash, a mobile payment technology company, providing innovative and contactless mobile payment solutions to provide a safe payment service for individuals as well as merchants. SkipCash is the innovation of Qatari entrepreneur Mohamed Abdulaziz Al-Delaimi. He devised a product to meet the local fintech sector requirements and fill in digital payments gaps, decreasing the dependency […]
Vonage, cloud communications specialist has announced that it has achieved Amazon Web Services (AWS) Machine Learning (ML) Competency status in the new Applied Artificial Intelligence (Applied AI) category. “Now more than ever, businesses are looking to transform themselves with the latest ML and AI solutions on AWS. To help customers make the right choices when […]
The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the intention to cancel the purchase Every intent behind an action or text has to be understood leading to many benefits for the company. Companies will be in a better position to […]
An industry-first solution using deep learning AI that generates up to 80% higher attributable sales from product recommendations RichRelevance, a leader in experience personalisation, today announced the launch of first-of-its-kind ‘Deep Recommendations’, a set of advanced personalisation technologies that, unlike traditional recommender engines, does not need historical events and behavioural data to immediately generate relevant […]
