Delivers powerful data analytics in minutes using up to 50% less data centre infrastructure, with an easy to use cloud experience across public and private clouds Cloudera, the enterprise data cloud company, today announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud). CDP Private Cloud extends cloud-native speed, simplicity and economics […]
New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]
Data and analytics are central to how modern organisations and governments take decisions and execute plans. Online retailers, companies, governments and tech giants are investing millions in ramping up their ability to collect and analyse data. In these unprecedented times, when companies are struggling to adapt, it becomes all the more important to use data-driven […]
While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD […]
New Data Engineering, Data Lake, and Enterprise Data Warehouse solutions from Informatica are now available on AWS. Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue recently at AWS re:Invent 2019 in Las Vegas. These new […]
TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer […]
H2O.ai, the open source leader in AI and machine learning, showcased new innovations that highlights its vision to democratize AI. The new innovations, including a preview of its new AI platform for business, H2O Q, extend the company’s leadership in AI and machine learning and provides a new way for new categories of business users […]
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data. The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]
Alteryx, a leader in data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data […]
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications. Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
