To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
What do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H. Smith School of Business makes getting a read on consumer sentiment easier and more accurate than ever. Maryland Smith’s Kunpeng Zhang and Wendy […]
TideSmart and Reveal announced they have partnered to offer Reveal’s enterprise-grade analytics solution, F2F.AI, to US-based companies. Reveal’s solution records face-to-face interactions between customers and employees for competitive intelligence, sentiment, compliance, training, bias management and other operational needs. Reveal is the leading analytics technology for face-to-face interactions and transactions – the blind-spot in the customer […]
Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]
World leader in Automation, Roboyo, has acquired AKOA to form the world’s largest Intelligent Automation professional services company. The combined company will strengthen its global presence with over 230 employees at locations in 16 cities, across 9 countries and 3 continents. Roboyo’s European CEO, Nic Hess states, “As automation adoption accelerates within the enterprise environment, […]
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
This could be handy for those looking to re-purpose their video assets, and/or run experiments without having to invest in significant re-shoots or editing. In March 2021, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio, which utilises machine learning (ML) in order to identify areas of most interest within […]
AppTek, providers of Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), Natural Language Processing / Understanding (NLU/P) and Text-to-Speech (TTS) technologies, announced that it has met the interoperability requirements outlined by CallMiner, providers of conversation analytics to drive business improvement, for its Open Voice Transcription Standard (OVTS). By joining […]
Intelligent chatbot automation solution Solvvy announced findings from a commissioned Total Economic Impact analysis conducted by Forrester Consulting. The analysis calculated the return on investment (ROI) achieved by deploying Solvvy’s chatbot and automation platform solutions across clients. For example, for a large multinational B2C subscription e-commerce leader, the solution was able to deliver a total […]
Cision announced its acquisition of digital consumer intelligence company Brandwatch. The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening. The day also marked the launch of a new embedded Brandwatch app on Cision’s platforms and enhanced social media analysis across its offerings. This features […]
