machine learning

Cold outreach, live chat, social media and pop-up forms are just a few ways to generate marketing leads. Over 60 per cent of businesses say developing traffic and leads is one of their biggest marketing challenges. However, it’s important to remember that you can’t implement new lead generation apps if your funnel is leaky or […]

Appian announced the acquisition of Lana Labs, developer of the LANA Process Mining Platform. Lana helps brands in complex enterprise processes, AI- and machine learning-driven process analysis, data integration, and ease-of-use. With its acquisition of process mining innovator Lana Labs, Appian can now deliver the Low-Code Automation Suite. LANA platform has a proprietary machine learning algorithm that […]

Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]

It is nearly impossible to imagine a world without brick-and-mortar stores, and while traditional retail is unlikely to become completely extinct over the next few years, a shift to digital transactions has been gathering speed for over a decade. Even before the global pandemic, the share of online sales was increasing steadily year after year, […]

CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]

Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]

Deloitte has launched a first-of-its-kind eCommerce bootcamp program to upskill Saudi youth’s digital capabilities and enable them to connect, grow, and learn about the latest trends in the eCommerce landscape. Deloitte has teamed up with AWS and SAP to launch a new eCommerce program for Saudi youths, with the aim of grooming them for a […]

To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]

What do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H. Smith School of Business makes getting a read on consumer sentiment easier and more accurate than ever. Maryland Smith’s Kunpeng Zhang and Wendy […]

TideSmart and Reveal announced they have partnered to offer Reveal’s enterprise-grade analytics solution, F2F.AI, to US-based companies. Reveal’s solution records face-to-face interactions between customers and employees for competitive intelligence, sentiment, compliance, training, bias management and other operational needs. Reveal is the leading analytics technology for face-to-face interactions and transactions – the blind-spot in the customer […]