machine learning

Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]

MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]

The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]

Poshmark, Inc. social marketplace for new and secondhand styles announced that it has acquired Suede One, a platform that combines machine learning, computer vision and expert human review to virtually authenticate sneakers. This deal marks Poshmark’s first acquisition and reflects the company’s focus on strategic investments that drive continued platform innovation, accelerate growth in high-growth […]

Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]

In 2009, Starbucks shuttered 300 stores owing to a 70 per cent slump in quarterly profits amounting to $64.3M. The drop in sales was blamed on the economic slowdown and lower spending power of customers. It only made sense that as personal budgets became more frugal, indulgences were the first to get cut. Starbucks’ leadership […]

Shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers. IDC & Milkman Technologies presented a report entitled Master the Last Mile to Exceed Customer Expectations and Win Loyalty. It offers data and insights on how harnessing technology such as advanced analytics and hyper-automation for the last-mile is becoming a […]

Cold outreach, live chat, social media and pop-up forms are just a few ways to generate marketing leads. Over 60 per cent of businesses say developing traffic and leads is one of their biggest marketing challenges. However, it’s important to remember that you can’t implement new lead generation apps if your funnel is leaky or […]

Appian announced the acquisition of Lana Labs, developer of the LANA Process Mining Platform. Lana helps brands in complex enterprise processes, AI- and machine learning-driven process analysis, data integration, and ease-of-use. With its acquisition of process mining innovator Lana Labs, Appian can now deliver the Low-Code Automation Suite. LANA platform has a proprietary machine learning algorithm that […]

Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]