Lead Generation Tools You Should Know About
Cold outreach, live chat, social media and pop-up forms are just a few ways to generate marketing leads. Over 60 per cent of businesses say developing traffic and leads is one of their biggest marketing challenges. However, it’s important to remember that you can’t implement new lead generation apps if your funnel is leaky or […]
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Cold outreach, live chat, social media and pop-up forms are just a few ways to generate marketing leads. Over 60 per cent of businesses say developing traffic and leads is one of their biggest marketing challenges. However, it’s important to remember that you can’t implement new lead generation apps if your funnel is leaky or your strategy is unoptimised.
Digital lead generation happens consistently across various channels, and the development of new online lead generation techniques result in significant changes. However, marketers often overlook opportunities to convert website visitors into leads. Try embedding interactive content on your website to keep audiences engaged and provide you with their contact information.
A good lead generation tool makes it easy to capture quality leads with as little manual outreach and follow-up as possible. Creating a scalable lead generation machine, however, is quite a challenge. So, when you get that machine rolling, it’s advantageous. Here are a few on-page, inbound, and outbound lead generation tools that will help you identify and convert leads quickly.
Clearbit
Clearbit is the marketing data engine for consumer interactions. It helps businesses grow by providing tools that help them understand their customers, identify prospects, and personalise every marketing and sales interaction. Clearbit takes a different approach to data quality and coverage. Rather than maintaining a static database that quickly becomes stale, it performs real-time lookups to ensure the data is never older than 30 days. Machine learning (ML) and manual quality assurance (QA) keep every record as accurate as possible.
From attracting ideal consumers with targeted outreach to being alerted to churn risks before they happen, the Clearbit suite of tools and APIs provide the intelligence you need at every step of the funnel. All you need is an email address or corporate domain. Clearbit Enrichment fills other essential data (like company size and industry) and appends it to your CRM records, in your product, or anywhere else you need them.
Datanyze
Datanyze is a data company focussing on “technographic”. It helps you economise, fuel your growth and reach your next customer l. Also, it allows you to discover what kind of other software tools your website visitors, prospects, or customers are using. It can personalise website experience as well.
Imagine if you knew a website visitor was using a direct competitor — you could change up the copy on a landing page or an offer to reflect that. Or you had a WordPress plugin, and if you knew your visitor was using WordPress plugin and if you knew your visitor was using WordPress, you could design a customer CTA to let them know about your plugin.
Hello Bar
Hello Bar is a CTA and lead capture tool which helps you convert more visitors into customers. It comes with features you would expect in a type of list building tool. In addition to collecting email addresses, it allows you to funnel traffic to specific pages, talk to visitors, make announcements and promote your social channels.
Instead of a static web form embedded on a landing page or an exit-intent pop-up that appears while a visitor is leaving your site, Hello Bar gives you a sticky banner that appears on the top or bottom of the browser. Hello Bar has a few tested templates and a “leading question” feature, which lets you add a starting question before the opt-in form. However, you will need to be a little cautious while choosing the question because it shows a pop-up afterwards no matter what your visitors answer. For example, if you ask, “do you want exclusive tips?” they will still get a pop-up after answering no.
Hello Bar integrates with the primary email marketing services and Zapier, so you can pass the contact information where it needs to go.
HubSpot Marketing Hub
HubSpot Marketing Hub, and specifically its lead capture, is a free tool. It comes with many lead generation features that make it easy to capture, store and nurture leads, including forms, pop-up forms, live chat, chatbot and more. It all plugs naturally into HubSpot’s free CRM, or you can easily integrate it with your CRM, email tool or CDM of choice.
HubSpot Marketing Hub enables you to create an inbound marketing flywheel from start to finish. Create content, capture leads using one of several tools available and nurture them through kickback emails. Eventually, your sales team will have complete visibility of the previous touchpoints and close leads with the full context of their earlier touchpoints with your brand.
Also Read: Time to Make It Personal: Content Personalisation Tips for Better Marketing
Hull.io
The Hull.io platform brings all your campaign data together and allows you to get a complete understanding of how they are performing collectively. It also enables you to push that data out to your marketing tools to operationalise it and personalise experiences in real-time. It does the same thing with customer data, too, so that even your sales representative can access all relevant information about each customer when they need it.
As your list of sales and marketing software tools increases, fragmented data can become a problem, especially if your tools don’t integrate too well; Hull.io aims to solve that problem by bringing all of the data you need into a single dashboard. Let’s look at CDPs as a core component of a personalisation strategy. You generally need three components to make personalisation work == good user data, an ability to deliver experiences and the content experience.
Combining this with a tool like Clearbit can give you tons of data points to use, which can help you ramp up your personalised lead generation campaigns.
Also Read: 5 Ways You Can Use Chatbots in Marketing
MobileMonkey
MobileMonkey chatbots make lead capture, lead qualification and lead nurturing easier via live chat for your website. SMS, text messaging, messenger for Facebook and Instagram and other popular chat channels from one platform. OmniChat by MobileMonkey is a multi-channel chatbot builder and automation platform that will create chat campaign content once and use it on each of the above channels while unifying customer support chat in one streamlined inbox.
How to use it? Add MobileMoneky’s Free Facebook Lead Generator product to your Facebook page and posts to automatically capture the names, emails, and phone numbers of those who “like” your posts and follow your business. You can use proactive live chat to engage prospects and customers on your website — set up Facebook and Instagram post-auto-responders to capture the contact information of anyone who reacts to your content.
You can connect the opt-ins, sign-ups and leads generated from your chat messaging channels to your CRM like HubSpot and your email service providers, training and webinar platforms and other business applications.
Also Read: CDP Delivers Personalised Customer Experiences at Scale
Survey Anyplace
Survey Anyplace is an advanced survey tool that comes with features to keep your sales machine running. Surveys and forms are often used to gather information from potential customers but rarely ever return for anything of value. But with Survey Anyplace’s ReportR pack, you can fetch the personalised PDF report based on their answers immediately after completion. It can be a detailed offering, the best services or products based on their answers or critical information you want the response to have. You can turn them from a cold prospect to a warmed-up lead in a matter of clicks.
Also, they integrate smoothly with your existing marketing stack, so you can easily transport leads through to your CRM or email marketing tool to start building campaigns.
