L'Oréal

L'Oréal has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable environments.

With only a few days left until the Middle East’s biggest marketing technology summit – Vibe Martech Fest. The fourth edition of VMF ME will take place on September 06 and 07, 2022. The summit will cover a wide range of topics such as building a Martech Stack, delivering stellar customer experiences, omnichannel transformation and […]

Snapchat’s new virtual mall provides a true-to-life retail experience in partnership with leading brands such as L’Oreal, AL Futtaim- IKEA, Namshi and Samsung Consumers this Ramadan will be able to browse their favourite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA […]

As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]

French startup Exotec has raised a $335 million Series D round in a new round of funding led by Goldman Sachs’ Growth Equity business. Following today’s investment, the company has reached a valuation of $2 billion. Exotec sells a complete end-to-end solution to turn a regular warehouse into a partially automated logistics platform. It’s a […]

Research firm MarketsandMarkets valued the worldwide market for conversational artificial intelligence at $6.8 billion in 2021 and expects it to reach $18.4 billion by 2026, growing at a compounded annual rate of 21.8 percent. Conversational AI, the report said, involves three basic technologies: machine learning and deep learning, natural language processing, and automated speech recognition. […]

Algonomy, an algorithmic decisioning platform, will showcase its expanded platform that features new and advanced uses of AI that enable real-time customer engagement. Working with some of the world’s largest brands such as eBay, McDonald’s, Price Chopper, Tiffany & Co., Pizza Hut, Domino’s, HP and Boots, Algonomy leads the industry when it comes to creating […]

Harper+Scott, the creative agency for the sourcing, design and production of sustainable branded merchandise and private retail goods, announced a new division, H+S META, to bring its white glove creative services to the metaverse. Since its inception in 2014, Harper+Scott has been at the forefront of innovation, partnering with some of the world’s greatest brands […]

Salesfloor, the virtual shopping and clienteling mobile application, announced its acquisition of Automat, a conversational artificial intelligence (AI) platform that powers guided shopping experiences, product recommendations and personalisation for brands. Automat provides AI shopping capabilities for brands like L’Oréal, Harry Rosen, Colgate-Palmolive, Amika, SoundsTrue, and others. Omnichannel retail and eCommerce are two of the fastest […]