L'Oréal

Salesfloor, the virtual shopping and clienteling mobile application, announced its acquisition of Automat, a conversational artificial intelligence (AI) platform that powers guided shopping experiences, product recommendations and personalisation for brands. Automat provides AI shopping capabilities for brands like L’Oréal, Harry Rosen, Colgate-Palmolive, Amika, SoundsTrue, and others. Omnichannel retail and eCommerce are two of the fastest […]

L’Oréal Middle East has selected Accenture to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands. Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East a more precise and connected approach […]

As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]