Healthcare Marketing

New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

Doceree adds three more channels to real-time clinical orchestration, offering the industry an alternative to the weeks-old claims data it still runs on.

The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.

Pulse Media integrates with the Pulse Engagement Cloud, giving pharmaceutical marketers a unified platform to plan, execute, and measure omnichannel campaigns.

With Hatch, marketers, planners, and traders can ask questions, size audiences, monitor delivery, and act on live campaign data, all through natural conversation.

HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.

As healthcare digital advertising nears the $30 billion threshold, Ben Miles and Jason Powers explore how privacy-safe attribution is transforming local trust from an awareness metric into a measurable business outcome.

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.

With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions.

Through the Daily Command Marketplace, brand teams plug in the data partners, agency tools, measurement providers, and AI applications they already trust — and the new ones they want to test — without leaving the product.