healthcare marketing

Marchex’s new Healthcare AI Solution provides conversation analytics, understanding of patient intent, and enables precise lead attribution and validation of marketing results.

Unlike current approaches that primarily optimise around media variables, PulsePoint’s Adaptive Optimization enables marketers to apply clinically relevant signals to campaign optimisation.

With D&B Healthcare Insights, the company aims to deliver intelligence that enables its clients to unlock growth opportunities and create strategic relationships across the healthcare landscape.

Greater Than One clients will gain access to Real Chemistry’s AI-driven strategy, creative, influencer engagement, medical and integrated communications, and market access—enabling a connected healthcare marketing experience.

By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.

AMMHealth focuses on marketing solutions and media for healthcare providers to deepen connections with target audiences and drive business outcomes.

This report provides an in-depth analysis of the recent, rapid and transformative shifts in healthcare marketing.