PulsePoint Launches DTC Explorer
New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.
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PulsePoint, the technology company transforming health marketing, has announced the launch of DTC Explorer, a self-service workspace that enables pharma marketers to build, optimise, and publish clinically-informed consumer Bespoke Audiences in hours.
DTC Explorer significantly speeds up consumer segment creation while furthering PulsePoint’s connected HCP2DTC operating system.
Bespoke Audiences, PulsePoint’s proprietary, clinically-informed consumer segments, which are built from de-identified diagnosis, drug, and treatment claims, have become a trusted foundation for DTC campaigns across the industry. DTC Explorer significantly accelerates the creation of these custom audiences.
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With DTC Explorer, users can filter by consumer attributes and demographics, clinical signals, prescribed drugs, insurance provider, geography, or NPI list; review real-time aggregate unique device and consumer counts as they refine; and publish a finished Bespoke Audience directly to the PulsePoint platform for activation to reduce handoffs and maintain a unified platform workflow from insight to activation.
Published audiences refresh automatically as new claims data arrives, so targeting stays aligned with the most current clinical signals without manual rebuilds.
“Health marketers have always trusted PulsePoint’s Bespoke Audiences to reach the right health consumers,” said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint.
“What DTC Explorer changes is the speed and control. Teams can now iterate on their audience the same day, test different segments side by side, and align their DTC strategy in real time to what is happening in the physician engagement layer. That HCP2DTC connection is a fundamentally different way of operating.”
Earlier this year, PulsePoint released its innovative and award-winning HCP2DTC Influence capability, which optimises DTC campaign delivery in real time based on the prescribing habits and brand engagement signals of physicians most likely treating a brand’s consumer audience.
DTC Explorer completes the upstream part of that workflow. Through its built-in HCP2DTC crosswalk filter, marketers can anchor consumer audience creation directly to their HCP targeting strategy, starting from an NPI list, prescriber speciality, or patient diagnosis profile to model a corresponding DTC Bespoke Audience from the same clinical data foundation.
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As PulsePoint continues to invest in AI-driven solutions, marketers will be able to access DTC Explorer’s functionalities through Hatch, PulsePoint’s proprietary agentic platform.
Rather than building filters and reviewing audience counts, users simply describe the audience they want to engage with, and Hatch will construct, refine, and publish the Bespoke Audience on their behalf, bringing the same speed and control to teams that want to instruct AI to do the work.
