generative AI

The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.

L’Oréal Turkey is leveraging AdCreative.ai to streamline visual content creation, from branded templates and AI-assisted shoots to predictive tools that optimise campaign performance and ensure brand consistency.

With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).

The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. 

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.

Fully integrated into Wix’s SEO suite, GEO gives users a clear view of how their brand and content appear and perform across AI-powered platforms, reflecting Wix’s response to the changing search landscape.

In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

With Smart Answers, visitors can type natural language questions into the search bar and receive a direct, AI-generated answer that appears instantly above website search results, similar to Google AI Overviews.

The integration of PlayAI’s team under Meta’s AI division, led by executives focused on NLP, signals a targeted effort to refine voice-based interactions, a main component for virtual assistants and immersive metaverse experiences.