generative AI

New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.

Spangle AI Discovery is a new solution designed to help retailers compete and win as shoppers increasingly rely on AI assistants and shopping experiences.

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.

Agentic Commerce Measurement adds a new critical capability to NIQ’s growing AI portfolio: helping clients see and act on AI’s commercial influence in the marketplace.

StationOne connects marketing’s critical operations into a single, open, collaborative platform designed for creative excellence and team-wide productivity.

AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.

Email Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread.