generative AI

Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.

Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.

Firefly AI Assistant enables creators to describe the outcome they want using their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps.

By combining advanced video generation models with its vast content library, Shutterstock enables teams to create high-quality, commercial-ready videos with clear licensing and consistent standards.

Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.

Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.

The acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.

The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.

Together with its investments in model training, generative tools, AI editing, and data licensing, this integration reinforces Shutterstock's role as the infrastructure layer for AI-driven creativity.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.