Accenture and Adobe Join Forces to Offer GenAI Solutions
Through the partnership, Accenture and Adobe intend to help enterprises create content at scale and alter their content supply chains by leveraging Adobe Firefly, Adobe’s family of creative generative AI models.
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Accenture has formed a partnership with Adobe to jointly develop industry-specific solutions.
Through the partnership, Accenture and Adobe intend to help enterprises create content at scale and alter their content supply chains by leveraging Adobe Firefly, Adobe’s family of creative generative AI models.
David Droga, Chief Executive Officer, Accenture Song, said, “Brands today are looking for ways to go beyond experimenting with generative AI to achieve real impact. Whether it’s consumer goods companies scaling their product data and images in e-marketplaces worldwide, or healthcare providers ensuring brand standards for patient safety, the demand for scalable generative AI solutions is increasing. By bringing together Adobe technology with Accenture Song’s tech-powered creativity, we can help democratize the ability for teams to develop creative assets and accelerate content supply chain transformation.”
David Wadhwani, President, Digital Media Business, Adobe, said, “Businesses have an unprecedented opportunity to leverage generative AI to deliver truly personalised experiences that connect with their customers. Firefly is an enterprise grade solution that powers a full suite of generative capabilities – from content generation to editing to assembly – through our industry-leading applications and enterprise automation APIs. We are excited to partner with Accenture to define and implement solutions that empower organisations around the world to harness the power of AI.”
Jim LaLonde, Lead of the Accenture Adobe Business Group, said, “In recognition of our technology and industry experience and decades-long relationship, Adobe has selected Accenture to help develop and deliver industry-specific generative AI capabilities that will give organisations the tools they need to unlock new value. Together with Adobe, we’re continuing to invest in the talent and technology needed to drive next generation experiences for our clients.”
Accenture will use Adobe Firefly in its marketing division as part of the partnership to help staff members create creative material effectively.
