first party data

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

With Experience Builder, marketers can seamlessly curate tailored onsite CXs based on unified identity and behaviour across email, SMS, and web, fueling acquisition and revenue growth.

Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time.

Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.

Marketers will be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Despite the rollback on deprecating third-party cookies, marketers are still prioritising first-party data for several reasons: trust, transparency and a renewed focus on sustainable retention and measurable growth.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.