One of the many benefits of ecommerce is that it provides retailers with access to a global market But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and shopping habits differ across countries. As a result, businesses simply cannot adopt a ‘one […]
Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering. A full-service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company’s new Brand Builder Program is designed to help businesses improve online visibility while gaining substantial media exposure. The highly […]
Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimise and activate insights Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customisable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more […]
With many countries around the world still in lockdown due to the Covid-19 pandemic, a lot of my focus this month has been in helping my retail clients to find new ways to cope and (in some cases) meet the increase in e-commerce demand. It would be wrong to write an article without a nod […]
Despite saying goodbye to nearly 60 physical stores across the Middle East in 2019, the region’s largest luxury distributor Chalhoub Group was delighted to open a Dubai Mall store for the latest brand in its portfolio, B8ta. I’m personally excited to see b8ta finally arrive in the UAE as it’s a retail brand I have […]
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
