As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital, shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.
New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.
Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.
AI-driven voice modification and accent neutralisation offer clarity but raise concerns about bias and transparency. Should brands disclose AI-modified voice, and what are the long-term effects on trust and diversity?
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Zendesk Integrates With OpenAI’s GPT Zendesk announced its collaboration […]
The platform supports marketing, content, and IT teams looking to create personalised, secure digital experiences at scale, and make them available on any digital platform. KPMG and Acquia announced a strategic alliance to deliver Acquia Open Digital Experience Platform (Acquia DXP) to enterprise customers across industries. The platform supports marketing, content, and IT teams looking […]
Expansion of the SCA will help enterprises gain knowledge and insights about their customers through Treasure Data’s customer data cloud Treasure Data, an enterprise customer data platform (CDP) provider, announced a multi-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help companies accelerate digital transformation journeys and deliver omnichannel connected customer experiences. […]
The collaboration opens up growth opportunities in CX, WFM, and digital transformation NICE and Cognizant announced the launch of a global strategic go-to-market partnership to accelerate customer experience (CX) transformation. This partnership leverages Cognizant’s deep consulting and business transformation capabilities along with NICE CXone’s industry-leading complete, integrated cloud platform to accelerate customer adoption of advanced […]
