digital transformation

Salesforce’s new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable data assets, which are generally dispersed across CRM systems, data lakes, and legacy systems.

The new go-to-market brand encapsulates dentsu's commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology.

Sprinklr is supporting the DDA as it works to implement an innovative cross-channel program to unify citizen experience across all government entities within the Emirate of Ajman.

By integrating Paragon's advanced telco and edge APIs with Vonage's API platform, enterprises and telcos can seamlessly provide optimised, secure, and engaging customer experiences, while accelerating digital transformation.

Zoho will provide Telr customers access to its diverse portfolio of over 55 applications at a special rate. This will enable them to move all their business operations — from sales and marketing to finance and HR — to the cloud.

How are digital-first startups and brands evolving in Saudi Arabia to bring a wave of digital transformation to the country?

With the LinkedIn partnership, Ricoh aims to improve engagement with new and existing customers, to better understand their business needs, and provide industry-leading integrated digital services.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

Salam will utilise Oracle Communications’ monetisation and unified operations solutions to help quickly deliver differentiated services to its consumer and enterprise customers.

More and more customers are looking for digital and self-service options. Our customer experience research finds that 41% of customers prefer digital first and the phone second.