Harriet Wakelam discusses why ageing populations demand a fundamental rethink of product design, storytelling, and accessibility—and how AI can help organisations listen, learn, and build more inclusive mobile experiences at scale.
In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.
Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…
Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.
As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.
Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
With one in four calls going unanswered, AI voice agents are stepping in to close the gap. Alex Hunsucker, CPO at LocaliQ, and Emiliano Tomasoni, CMO at Wildix, discuss how AI voice agents are transforming marketing by converting missed calls into meaningful conversations and insights.
Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.
As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital, shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.
New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.
