data

Data showcases increased adoption of agile and impact of consumer data privacy regulations across industries in the US and UK Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 instalment of its Customer Engagement Report.  Acting as an extension of the previous report, which highlighted the barriers to great personalisation, the Q2 report […]

How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere.  Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]

The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]

TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer […]

A new global study from Thales, with research from the Ponemon Institute, has exposed an increasing disparity between the rapid growth of data stored in the cloud and an organisation’s approach to cloud security. Although nearly half (48%) of corporate data is stored in the cloud, only a third (32%) of organisations admit they employ a security-first approach […]

Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data. Thanks to ML, companies are now in a better position to understand customers, based on the purchase data, process and previous history of transactions, behavioural patterns, and movements. Customer services via chatbots and virtual […]

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]

Alteryx, a leader in data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data […]

The Vibe Marketers Fest (VMF) 2019, the region’s first, largest, and most credible marketing technology event, is just a couple of months away. With all the news coming from its offices, we’re excited to find out what some of the brand leaders will be addressing at the summit. Industry heads from Emirates NBD, Novo Cinemas, […]

Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different data points, is the information that is set to give marketers a leg up through unparalleled insights. The challenge here is to tap the full potential of data, and the solution […]