HashiCorp announced it has entered into a multi-year agreement with Cisco, in which Cisco will sell HashiCorp Terraform Cloud Business alongside the Cisco Intersight platform. The agreement will help customers achieve a hybrid cloud operating model using Terraform’s infrastructure as code for infrastructure provisioning and management of private data centres with Cisco Intersight. “HashiCorp is […]
Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]
With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC. According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]
In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021. Working with markets to centralise their user consent and comply with hundreds of […]
The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
Glennis Solutions, LLC, a senior housing software business, has acquired Louisville-based Vita-Stat, an innovator in medication and care management software. The combined entity will employ around 75 people and is moving into an office space being built out in downtown Louisville. Atria Senior Living owns Glennis and has invested in developing a business that will […]
Mindtree recently announced that it had achieved the Application Development Partner Specialisation in the Google Cloud Partner Advantage Program. This specialisation highlights Mindtree’s expertise and success in building customer solutions in application development using Google Cloud technology. The Google Cloud Partner Advantage Program is designed to provide Google Cloud customers with qualified partners that have […]
Mining data for meaningful insights and making data-backed marketing decisions in real-time is the key to success for today’s brands across industries. An intelligent marketing automation platform can help businesses create a personalised user experience for website visitors. To reshape customer interactions on digital channels and transform them into a more flexible and personal space, businesses need […]
The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]
Enterprise Cloud and Data Center Forum will discuss the opportunity and critical challenges. 2020 exposed stark contrasts between Middle Eastern companies that had embraced cloud technologies and those who have been slow. As many companies had to prioritise customer experience, remote workforce and eCommerce, they accelerated cloud migrations. As per reports, this year, the global […]
