The Vibe Marketers Fest (VMF) 2019, the region’s first, largest, and most credible marketing technology event, is just a couple of months away. With all the news coming from its offices, we’re excited to find out what some of the brand leaders will be addressing at the summit. Industry heads from Emirates NBD, Novo Cinemas, […]
The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]
Pictured L-R: Hedde Schuitemaker, co-owner, Analytics8; Amit Bansal, Accenture’s Applied Intelligence lead for Australia and New Zealand; Jean-Christophe Richard, co-owner, Analytics8; and Alexander Brown, co-owner, Analytics8. Accenture has agreed to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Founded […]
Alteryx, Inc., announced that Amy Heidersbach has joined the company as chief marketing officer (CMO). As the company continues its strong growth, Amy is responsible for evolving the global go-to-market strategy and delivering data-driven programs that help businesses of all sizes leverage analytics to accelerate their own digital transformation and performance. “Marketing is a critical driver […]
NIKE, Inc. has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. Terms of the deal were not disclosed. “With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding […]
What are the top core benefits users want from the future of social media? In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]
In today’s demanding marketing orb, every marketer’s quiver has to be armed with the right tools that will allow access to customised reports filled with the most recent data. Here’s the starting point of your quest. Ever come into your office, look at your calendar, and see right there in printed black and white that […]
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
