CX

Sense can plan and run complex analysis workflows, tailor insights to business goals, and deliver recommendations for content, design, and conversion optimisation.

Dialpad is advancing the development of agentic AI to support the next generation of CX, focusing on more adaptive, autonomous customer service.

CloudHesive's, ConnectPath CX platform powered by Amazon Connect now has Teneo.ai integrated, which provides Next-Generation Conversational AI capabilities.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

With Autoflows, Forethought’s advanced agentic reasoning engine, businesses of all sizes can offer fully autonomous customer support.

The AI-powered assistant helps surface issues by analysing operational data, identifying key focus areas, and supporting AI-driven and human-in-the-loop analysis.

For existing Mitel UC customers, the Genesys solutions effectively integrate with a customer’s current platform investments.

The CX platform will focus on cultivating customer experiences through tailored digital solutions.

Here are three underexplored CX strategies martech leaders must adopt in 2025.