Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a person plays chess online or is an avid gamer participating in multi-player esports tournaments, this group of people are technologically smart and are deemed high-value consumers by marketers worldwide. So how […]
The pandemic has driven plenty of innovation, including the way that many businesses create, edit and use video. One company at the forefront of this innovation is Motionbox, which recently launched a new tool to support remote, collaborative video editing. “Motionbox allows you to collaborate on videos with colleagues and friends, no matter where in […]
The brand refocuses on digitisation of customer service activities with the launch of Smart Care App that features regions first in-app paperless warranty support. Consumer electronics brand Panasonic hosted the first-ever online conference of its customer service division, defining a new digital future for the brand’s consumer division in the region. Staying in line with […]
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
Dubai-based lubricant company Total Marketing Middle East (TMME) and an affiliate of Total, a broad energy company, has signed a Memorandum of Understanding (MoU) with Open Bonnet. Based in the United Arab Emirates, Open Bonnet is an aftermarket Online to Offline (O2O) cloud-based auto services and products platform company, offering 360-degree services to car owners […]
The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
When marketers say the customer has the last word, the feedback is not limited to the product alone. Today’s customer is intelligent and forever on the move, balancing presence across multiple platforms with ease. How the marketer attends to the customer, to how they interact after the sale – everything can make or break a […]
The biggest challenge most marketers face isn’t attracting new customers and expanding the business. Or product innovation and the need to be on top of trends. It is customer retention. Digitisation has permeated every aspect of our lives, and marketers today are witnessing the rise of the “intelligent customer”. Before we look at how a […]
Martechvibe spoke to Ilaria Buonpane, Head of CX and strategic marketing, Chalhoub Group. The group is the region’s foremost name in luxury retail, beauty, and fashion. The customer experience (CX) is a cross-functional effort for any organisation. How does the Chalhoub Group view it? Customer Experience is an integral part of Chalhoub Group vision to […]
What’s one thing that marketers hold dear, apart from better ROIs, of course. Insights. What do customers think of their business? To be customer-centric requires marketers to know their customers’ pulse. Think like them. That comes from working on the feedback received. Understanding your customers’ needs requires one to be patient and receptive to everything […]
