Publishers, website owners, content creators, and everybody who has something to show, or sell, are always looking for ways to drive traffic to their websites and landing pages. They want their website to be seen by the maximum number of people. To give publicity to their content and increase traffic to websites and their landing […]
Customers are more demanding than ever before, making Customer Experience (CX) a key differentiator to help brands stand apart. According to a recent study, 77 per cent of customers said they would take their business elsewhere if they received poor service. What customers value most from companies is personalised service and a deep understanding of […]
As the industry gravitates around Customer Experience (CX) for revenue growth, CX measurement becomes a vital element of business strategy The two foundations of customer loyalty, trust and confidence, are being put to test, states a 2020 Deloitte report. Six months into 2021, it still holds true and anxiety is high. The change in consumer […]
Servion and McorpCX will work closely to empower enterprises to consult, design, implement and support Cisco Webex Experience Management. Servion Global Solutions, a contact center and customer experience (CX) solutions provider, has partnered with McorpCX to provide customer experience management solutions to global enterprises looking to level-up their CX game. Under this partnership, McorpCX will […]
Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a person plays chess online or is an avid gamer participating in multi-player esports tournaments, this group of people are technologically smart and are deemed high-value consumers by marketers worldwide. So how […]
The pandemic has driven plenty of innovation, including the way that many businesses create, edit and use video. One company at the forefront of this innovation is Motionbox, which recently launched a new tool to support remote, collaborative video editing. “Motionbox allows you to collaborate on videos with colleagues and friends, no matter where in […]
The brand refocuses on digitisation of customer service activities with the launch of Smart Care App that features regions first in-app paperless warranty support. Consumer electronics brand Panasonic hosted the first-ever online conference of its customer service division, defining a new digital future for the brand’s consumer division in the region. Staying in line with […]
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
Dubai-based lubricant company Total Marketing Middle East (TMME) and an affiliate of Total, a broad energy company, has signed a Memorandum of Understanding (MoU) with Open Bonnet. Based in the United Arab Emirates, Open Bonnet is an aftermarket Online to Offline (O2O) cloud-based auto services and products platform company, offering 360-degree services to car owners […]
The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
