customer journey

Your brand may seem relevant, but is it connecting with your customers? The only way to build loyalty is to find out what makes your customers tick Businesses can spend millions on innovating and marketing their products and plan how to scale to profitability and growth, but neither come without loyal customers who keep coming […]

Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures.  The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]

UAE’s publicly listed  financial services firm Shuaa Capital is looking to boost its results following a merger deal and listing of Angham, a homegrown Arab music streaming platform, on Nasdaq. Abu Dhabi-based Anghami, which means ‘my tunes’ in Arabic, entered into a definitive merger agreement with Vistas Media Acquisition Company Inc, a publicly traded special […]

One of the highlights of Vibe Martech Fest was an insightful panel discussion on B2B marketing. The panellists were Firdaus Shariff, VP, Marketing, Communications & Digital CX- MEA, Schneider Electric. Joining her was Nada Khan, Regional Marketing Director – METI, Nutanix. Moderating the panel was Ravi Raman, Publisher, Martechvibe. Excerpt from the panel discussion.  The […]

Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]

With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC.  According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]

In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021.  Working with markets to centralise their user consent and comply with hundreds of […]

Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers can understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. Nielsen’s previously announced ID resolution system utilises persistent, device-agnostic identifiers to combat […]

Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to be a long-haul process But humans are the most intelligent and creative of all creatures. They have proven time and again that no disease, war or natural disaster can break their […]

No one could have predicted what 2020, had in store for us, from a global pandemic to profound tremors within the digital media industry The clamor around stricter data protection laws and anti-tracking policies has hit our industry in extraordinary ways. As a result, the way we are adjusting to a Covid new normal, we must […]