customer journey

Iterable Nova will leverage Iterable's flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions.

Emplifi Fuel transforms how customer-obsessed marketing and customer care teams work by combining VoC data with industry-specific knowledge.

InMoment’s AI Journey Insights automatically discovers and analyses customer journeys from unstructured data.

With Millennial and Gen Z workers demanding more digital systems, 97% of regional respondents believe more investment into unified observability platforms would allow for a better employee and customer digital experience.

What does the new customer journey look like due to the shift from linear to non-linear travel buying, and what does this mean for marketers? Learn how to engage emotional shoppers, leverage influential touchpoints, and adapt to shorter booking windows.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Customer Journey Optimizer combines behaviour, experience and operational data in Qualtrics Experience iD to help teams take action and remove friction across customer journeys, accelerating engagement and revenue and reducing costs

The partnership aims to improve its real-time customer journey experience right from claim initiation to real-time claim status and updates GIG Gulf, an insurance provider in the MENA region has partnered with MoEngage, an insights-led customer engagement platform, to enhance its real-time customer journey experience.  MoEngage will enable GIG Gulf to improve its real-time customer […]

How customer mapping journeys and gaining actionable insights can reduce customer churn risks and drive revenue growth in uncertain times.

Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in average order value and a 25% increase in close rates.