customer journey

VantagePoint reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market.

The Analyst Agent connects directly to Auxia’s AI decisioning and optimisation systems, surfacing hidden performance drivers down to specific audiences or creative variants while continuously learning from user interactions.

Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.

HubSpot’s new deep research connector with ChatGPT lets businesses access AI-driven insights from their CRM data, helping teams make quicker and more informed decisions.

KPI dashboards may show green, but your customer’s experience could be flashing red. While early-stage companies focus on metrics, what’s often missed is the growing disconnect between customer expectations and what’s actually delivered.

Amplitude’s sales teams will recommend Twilio Segment for customers needing a complete customer data platform (CDP), while Twilio’s teams will point to Amplitude for digital analytics needs.

Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.

As customers increasingly value emotion over promotion, experiential marketing emerges as a powerful strategy to create lasting brand connections in an experience-driven economy.

Support solves problems. Success prevents them. But the real customer-first strategy is integrating both. How can uniting these teams lead to better CX, stronger loyalty, and smarter growth?