customer experience

The acquisition strengthens Mixpanel’s position as the digital analytics platform, enabling product and marketing teams to identify key business growth drivers quickly with AI.

The new AI agents by Oracle are built into marketing, sales, and service processes to help CX leaders boost efficiency and strengthen customer relationships by automating tasks and analysing connected data.

Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.

Together, Perficient and Salesforce are making a joint commitment to help businesses evolve into agentic enterprises to enhance employee performance, unify data, accelerate decision-making, and deliver more personalised CXs.

The acquisition combines Marigold’s enterprise marketing strengths in loyalty, omni-channel engagement, and personalisation with Zeta’s AI-powered platform and global data assets.

Adobe and Medallia are deepening their collaboration, enabling companies to use Medallia’s customer insights within Adobe’s tools to understand audiences and deliver personalised experiences that drive results.

dunnhumby Incubate offers a unique opportunity for early-stage companies working in data science, AI, retail tech, and customer experience to collaborate with dunnhumby’s experts and global clients.

Unlike rudimentary chatbots or voice agents, the Digital Workforce platform offers a truly nuanced, human-like, face-to-face experience that fundamentally redefines how businesses will deploy and interact with AI.

Stragnell explains why speed, simplicity, and frictionless journeys are critical to retaining customer focus.

From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.