customer experience

The company also expanded its platform with Headless Forethought and Custom Insights, giving enterprises a unified way to deploy, govern, and measure AI across all CX channels and systems.

With one in four calls going unanswered, AI voice agents are stepping in to close the gap. Alex Hunsucker, CPO at LocaliQ, and Emiliano Tomasoni, CMO at Wildix, share how AI voice agents are transforming marketing by converting missed calls into meaningful conversations and insights.

New AI Visibility tool by Amplitude brings behavioural context into AI, unlocking faster insights, proactive recommendations, and better product outcomes

New Real-Time Profiles by Amperity combine live activity with complete customer history, so brands can recognise every individual and respond instantly.

Joe Stapleton talks about how privacy regulations are reshaping digital marketing, why first-party data is the future, and how organisations can enforce data governance across complex systems.

AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and powered by AI agents to deliver real-time personalisation and cross-channel orchestration at scale

SAS Customer Intelligence 360 helps brands modernise their marketing to achieve greater customer satisfaction, better campaign results, and higher revenue.

Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.

New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.

An elite list of business, technology, and marketing leaders are set to come together at the Dubai event to discuss the future of retail. The agenda will spotlight how leading brands overcome barriers and leverage AI to transform CXs, drive personalised engagement, and add scale.