The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
Redo stated that a key area of investment will be the development of AI-driven commerce tools designed to support customer engagement throughout the shopping journey.
With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.
Adobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.
Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.
Research Flow is built for any team that needs research-backed answers across customer, market, and public opinion research.
Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).
David Hicks discusses how leaders can prove business impact, build trust as a competitive advantage, and create organisational resilience through clear purpose, aligned leadership, and customer-centric decision-making.
MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.
