customer experience

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

Through this collaboration, Klarna will leverage Google Cloud's complete AI stack, from infrastructure to platform, to models, to accelerate the development of innovative, consumer-centric products and creative campaigns.

Jahanzeb Jabbar, Senior Director, Product Management at FastSpring, shares how brands can bridge operational complexity with user-centric flexibility, and why the next era of digital commerce will reward those who build adaptable, insight-driven product strategies from the start.

The acquisition strengthens Mixpanel’s position as the digital analytics platform, enabling product and marketing teams to identify key business growth drivers quickly with AI.

The new AI agents by Oracle are built into marketing, sales, and service processes to help CX leaders boost efficiency and strengthen customer relationships by automating tasks and analysing connected data.

Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.

Together, Perficient and Salesforce are making a joint commitment to help businesses evolve into agentic enterprises to enhance employee performance, unify data, accelerate decision-making, and deliver more personalised CXs.

The acquisition combines Marigold’s enterprise marketing strengths in loyalty, omni-channel engagement, and personalisation with Zeta’s AI-powered platform and global data assets.

Adobe and Medallia are deepening their collaboration, enabling companies to use Medallia’s customer insights within Adobe’s tools to understand audiences and deliver personalised experiences that drive results.

dunnhumby Incubate offers a unique opportunity for early-stage companies working in data science, AI, retail tech, and customer experience to collaborate with dunnhumby’s experts and global clients.