Genesys announced that it has entered into agreements to acquire Pointillist and Exceed.ai to enhance its ability to deliver the power of empathy in every customer experience as it executes on the promise of Experience as a Service. Both transactions are expected to close before the end of the calendar year 2021. Genesys pioneered Experience […]
Vibe Martech Fest (VMF) is all set to host a virtual edition on 23rd and 24th November 2021 especially for the Kingdom of Saudi Arabia. It will lead the discussion on Martech and set the agenda for its future in the region. VMF’s Saudi Arabia Couch Edition invites industry veterans to discuss the changing role […]
Evolv AI (evolv.ai), a customer experience (CX) optimisation and personalisation company, announced Flows which visualises digital experiences. For clients using the Evolv AI Experience Platform to experiment and optimise their CX, Flows provides a new level of data insight into customer journeys enabling them to clearly visualise where friction is caused by a specific element […]
The Chief Marketing Officer (CMO) Council in collaboration with Deloitte Digital, the experience consultancy, published a new report, Data-Driven Decisioning Powers CX Forward. The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX). The insights are based on two surveys of over 300 marketing leaders across […]
Why do people buy things? Understanding customer behaviour plays a pivotal role in brand growth and revenue. Customer experience is at the heart of every business strategy, and due to the dynamic nature of customer behaviour, insights of a consumer psychologist are now vital. From retail and tech giants to every small and medium-sized enterprises (SMBs) looking to race ahead with high conversion rates, consumer psychologist consultations are in high demand. Here is our pick of the Top 10 consumer psychologists.
“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]
Forrester introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline. They can maximise the ROI of CX improvements and align CX investments to the experiences, improving loyalty and driving revenue. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable organisations to […]
ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]
Aramex’s early adoption of communication APIs and opening new channels for customers elevated engagement and prepared the logistics company for its future expansion Aramex, the leading global provider of logistics and transportation solutions, was looking for solutions to offer more personalised customer interaction channels in 2018. It operates in over 65 countries with more than […]
Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]
