CleverTap Acquires Patch To Elevate End Customer Experience
CleverTap, the user engagement and retention cloud platform, has completed the acquisition of Patch, a unique technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. More importantly, its […]
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CleverTap, the user engagement and retention cloud platform, has completed the acquisition of Patch, a unique technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps.
Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. More importantly, its in-app calling makes two-way communication privacy-compliant, as there is no need to disclose caller or receiver telephone numbers or personal data.
According to Vikrant Chowdhary, the recently appointed Chief Growth Officer of CleverTap, the acquisition is the first in CleverTap’s eight-year history and marks an important milestone in the ongoing innovation journey of CleverTap expanding its capabilities. The new capability will elevate the end-customer experience and empower brands and businesses globally to communicate with millions of their customers seamlessly. “The Patch acquisition is strategic and significant because it positions CleverTap as the first and only marketing and retention platform to offer in-app telephony capabilities,” said Chowdhary.
Also Read: Are You Using Push Notifications? Almost Everyone Is.
It’s also the first time these capabilities are being offered to mobile-first brands and businesses across the globe. “Having in-app voice capabilities as a part of the CleverTap Retention Cloud is a game changer for digital brands. It enables a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance,” said Anand Jain, CleverTap’s Co-founder and Chief Product Officer.
“It is imperative to keep in constant touch with our customers to understand their feedback and provide them with prompt, personalised health and wellness services,” said Sachin Shenoy, Co-Founder at HealthifyMe, a digital health and wellness platform. “We are excited about CleverTap’s acquisition of Patch. This first-in-class in-app VOIP services technology will help streamline conversations with our customers to enable higher engagement value and customer trust.”
