In case you missed it, bringing you insights from the experts at VMF 2021 Day 1: Building Customer Relationships Is The Top Priority The pandemic might have accelerated the evolution of the CMO from functional head to enterprise-wide leader, but the fundamentals of the CMO’s role remains “pretty solid”. And at its core is compelling […]
“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]
Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]
Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]
Luxury, one of the top industries that faces major challenges during a crisis, is also one of the leading industries with the power to brave through it all. Dealing with the pandemic with innovative marketing, luxury groups like Richemont Group and Ralph Lauren contributed to not-for-profit organisations, and Armani Group, Moët Hennessy Louis Vuitton (LVMH) […]
Dubai Electricity and Water Authority (DEWA) has used its state-of-the-art digital infrastructure, including Artificial Intelligence (AI), to turn its Customer Care Centre into a interactive digital centre to enrich customer experience. The centre adds to DEWA’s smart channels for customers to complete their transactions anytime and anywhere. The company also provides all its services on […]
“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe. While the world of marketing is shifting dramatically, customer experience remains the […]
Uniphore, a Conversational Service Automation (CSA) platform recently announced its agreement to acquire Jacada, a customer experience company. Jacada’s automation software brings a proven track record of solving complex contact centre challenges and empowering the design and implementation of transformational customer experiences quickly and easily. Combined with Jacada’s low code/no code platform, Uniphore’s conversational automation platform will empower businesses to easily automate key interactions across self-service […]
It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
