In South Africa, marketing technology is a relatively new sector but changing rapidly. It can be overwhelming for marketers who need the knowledge and guidance of specialists to implement the right options at the right time. The South African market has been divided into full-service and specialist agencies for some time now. While the list […]
Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping. Abdel loves shoes and shopping. The only hiccup that dampens his spirits is the long wait for the store employees to find his size. But now, he can reserve his shoes online, […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business? When it comes to understanding consumers, marketers […]
Martechvibe spoke to two customer experience stalwarts, Nathalie Schooling, CEO of nlighten and Carsten Ley, Founder, Asia PMO to understand how modern marketer’s can crack the code to deliver great CX. Since the pandemic hit in 2020, the world has been a chaotic place. Marketers must learn how to adapt and find balance between an […]
CatapultX uses AI to power circumstantially relevant and non-interruptive video ads integrated within the video not to hinder the audience experience. Zack Rosenberg, CEO and co-founder of CatapultX believes that when customer experience is enhanced, users react positively to advertising. A win for content creators and advertisers alike. We speak to Rosenberg about what brands […]
Jacada, a provider of AI and RPA powered virtual assistants, recently released key insights on why contact centre employees are stressed and how their stress negatively affects the customer experience. “We wanted to get an unfiltered, insider look into how contact centre employees view their roles, what their pain points are, and what solutions they […]
Aisera announced that it has significantly enhanced its Customer Service & Customer Experience (CX) solutions. The company has expanded the AISM platform to fortify Customer Service and CX products with comprehensive Revenue Acceleration, Billing, Subscriptions, Customer Support, and other business processes automation. This expansion augments and improves the entire Customer Experience—delivering deeper Customer Intelligence and […]
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for long, but it witnessed an accelerated growth during the pandemic. As millions of people were confined to their homes, the footfall in brick and mortar stores ceased, and people turned […]
World leader in Automation, Roboyo, has acquired AKOA to form the world’s largest Intelligent Automation professional services company. The combined company will strengthen its global presence with over 230 employees at locations in 16 cities, across 9 countries and 3 continents. Roboyo’s European CEO, Nic Hess states, “As automation adoption accelerates within the enterprise environment, […]
