Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness. Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]
Nine digital trends that have been embraced by businesses worldwide While the world is running on recovery mode, the scale of optimism is rising exponentially. Global business leaders are keen on using the low-risk approach and leveraging digital trends and rapid technological advancements. The Middle East countries are high-spirited and are looking forward to diving […]
Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]
2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]
New report recognises Merkle’s ability to deliver critical services for CX-focused marketers Merkle a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognised for its […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term. And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels […]
Anghami, the number 1 music streaming platform in the MENA region is joining forces with Ding, the largest mobile top-up platform, to enable their users to stay topped up directly from their Anghami account This means they no longer need to lose connectivity and the music never needs to stop. Under the new partnership, Anghami […]
