customer experience

With Google Cloud as its new preferred cloud provider, CARSOME aims to deliver more dynamic and differentiated car transaction and ownership experiences to drive its next phase of growth.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

As AI becomes central to omnichannel engagement, businesses must navigate complex ethical issues to uphold trust and integrity.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

AI-driven voice modification and accent neutralisation offer clarity but raise concerns about bias and transparency. Should brands disclose AI-modified voice, and what are the long-term effects on trust and diversity?

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

Bell's AI Ops solution shifts network management from reactive troubleshooting to intelligent, proactive optimisation.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.