customer experience

AI Feedback pairs with Amplitude’s Analytics, Session Replay, and Guides & Surveys to instantly surface customer input, identify what matters most, and enable teams to act on insights within a single platform.

Amperity powers these new solutions by uniting AI-driven identity with real-time activity streams, creating continuously updated traveller profiles that enable instant recognition and personalisation.

Marketing leaders from Team Saudi, Amsa Hospitality, MSQ Middle East, and Cenomi Centers share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.

By compressing insights, creative testing, and journey orchestration, brands can boost effectiveness, build a culture of experimentation, and unlock self-funding growth flywheels that drive profit impact beyond cost savings.

Brand marketers and product managers who are leveraging Salesforce for loyalty management can now tap into Airship to help turn customers’ mobile signals into action, loyalty and value, faster.

The company also expanded its platform with Headless Forethought and Custom Insights, giving enterprises a unified way to deploy, govern, and measure AI across all CX channels and systems.

With one in four calls going unanswered, AI voice agents are stepping in to close the gap. Alex Hunsucker, CPO at LocaliQ, and Emiliano Tomasoni, CMO at Wildix, share how AI voice agents are transforming marketing by converting missed calls into meaningful conversations and insights.

New AI Visibility tool by Amplitude brings behavioural context into AI, unlocking faster insights, proactive recommendations, and better product outcomes

New Real-Time Profiles by Amperity combine live activity with complete customer history, so brands can recognise every individual and respond instantly.

Joe Stapleton talks about how privacy regulations are reshaping digital marketing, why first-party data is the future, and how organisations can enforce data governance across complex systems.