Joe Stapleton talks about how privacy regulations are reshaping digital marketing, why first-party data is the future, and how organisations can enforce data governance across complex systems.
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Stragnell explains why speed, simplicity, and frictionless journeys are critical to retaining customer focus.
Stephanie Webster argues that the real advantage of marketing isn’t the latest tools but the ability to build trust, adapt strategy, and make bold calls.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store.
When you fix an issue brought up by a customer’s feedback, do you also measure the business metrics associated with this workflow? It’s important.
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak multiple languages for cross-functional teams and using the science of facilitation to consider diverse perspectives.
The financial services industry in the United Kingdom is having a moment. Martechvibe puts together an expert guide of the voices of BFSI industry leaders to help organisations assess and reimagine their customer experience strategies.
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it.
