customer experience

"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.

AI is changing how customers search, shop, and interact with brands. Can retailers use real-time personalisation to create more relevant experiences across every channel?

New features by Trustpilot will help businesses improve product and location visibility, benchmark competitors, and turn customer feedback into action.

As discovery starts to converge with answer engines, the old challenge of creating a unified shopping experience between channels will intensify. With AI and machine learning, “the customer may simply explain what they are looking for, and let the system narrow it down,” explains Andros Tiong, Regional Director, DTC - Retail & Omni Channel SEA at ASICS Corporation.

The new product by Marvin captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge.

Zendesk’s new Industry and Custom Agents understand businesses and take action across the systems they use to move work forward.

The combination brings together LivePerson's extensive enterprise digital messaging infrastructure with SoundHound's proprietary voice agentic AI.

Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.

Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.

The Marquee Awards will culminate in a gala celebration on September 10 in Dubai, bringing together marketing and technology leaders to recognise outstanding digital campaigns, innovation, and technical excellence across the Middle East.