customer experience

Zendesk’s new Industry and Custom Agents understand businesses and take action across the systems they use to move work forward.

The combination brings together LivePerson's extensive enterprise digital messaging infrastructure with SoundHound's proprietary voice agentic AI.

Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.

Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.

The Marquee Awards will culminate in a gala celebration on September 10 in Dubai, bringing together marketing and technology leaders to recognise outstanding digital campaigns, innovation, and technical excellence across the Middle East.

Iris can respond to reviews, trigger follow-ups, surface insights and move work into existing systems, while keeping users in control of how and where AI is applied.

Vibe Marketing Tech Fest 2026 will bring together senior marketing, technology, and CX leaders in Dubai on September 9-10 to discuss navigating change and driving transformation in a dynamic environment

LiveNexus Agent Assist is designed to work across existing customer service environments with limited disruption.

By deploying Google Cloud's full-stack AI, Verizon will continue modernising its customer experiences, unifying enterprise data, and scaling AI across the enterprise.

Merkle MENA’s Deepak Mankani outlines that only retailers who move from fragmented stacks to integrated, agentic CXM will bag higher conversion, bigger baskets, and lower service costs.