The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]
Users can combine real-time insights from customer research with learnings from experimentation to improve their products and services. Conductrics has integrated customer surveying capabilities into its AB testing, experimentation, and optimisation platform. It will enable customer experience (CX) professionals to use direct customer feedback as an integral part of their testing and optimisation practices. Conductrics […]
Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
“As an enterprise, you don’t want to be behind in understanding the new world. Don’t end up in that space ten years later when the metaverse comes to life,” shares Elizma Nolte, Regional Manager for Sub Saharan Africa and Meta at Vibe Martech Fest’s South Africa edition “It is a journey, and we can get […]
At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]
Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]
Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
Cyara, provider of the Automated Customer Experience (CX) Assurance Platform, unveiled chatbot testing features with the latest release of Cyara Botium. With Cyara Botium, companies can improve and continuously test the customer chatbot experience across all channels and platforms in all phases of chatbot development. Cyara Botium also addresses the rise in chatbot data breaches […]
With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions. The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such […]
