customer experience

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.

Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.

What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store. 

When you fix an issue brought up by a customer’s feedback, do you also measure the business metrics associated with this workflow? It’s important.

What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak multiple languages for cross-functional teams and using the science of facilitation to consider diverse perspectives. 

The financial services industry in the United Kingdom is having a moment. Martechvibe puts together an expert guide of the voices of BFSI industry leaders to help organisations assess and reimagine their customer experience strategies.

How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it.