Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?
Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.
AI-driven voice modification and accent neutralisation offer clarity but raise concerns about bias and transparency. Should brands disclose AI-modified voice, and what are the long-term effects on trust and diversity?
Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.
The primary reason consumers opt for delivery is convenience—42% of respondents prefer to focus on watching the game or socialising rather than preparing food.
The CX NXT Summit will take place in Cape Town, South Africa on 17 & 18 April 2024. The focus of the summit is to help businesses build a customer-centric culture, use CX to beat the competition, and change the world order of leading brands.
DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store.
When you fix an issue brought up by a customer’s feedback, do you also measure the business metrics associated with this workflow? It’s important.
