In an exclusive interview with Martechvibe, Alexander Atzberger, CEO of Optimizely discussed the Middle East’s digital potential. His advice to marketers in the region is to constantly optimise the customer experience, and drive demonstrable results back to the business. Excerpts from an interview; First of all, welcome to the Middle East. Why is it essential […]
Products will help businesses know the performance of each location and rank higher in local searches through enriched content and better review response rates. Uberall, a provider of hybrid customer experience (CX) solutions, introduced products to help multi-location businesses. It will help them understand the performance of each location, rank higher in local searches through […]
Umesh Agarwal, formerly at Axiom Telecom discusses the role of technology in increasing ROI and achieving customer-centricity “Offerings on your digital channels should be customised. They have to be entirely different and suit the requirements of individual customers. Keep taking feedback and improving on them—that’s where the maturity comes in, and that will be the […]
By harnessing the power of automatic speech recognition systems, contact centres can boost CX and get over the regulatory compliance hump. Customer satisfaction is critical in contact centres. Customer happiness, loyalty, and eventually, a company’s bottom line can all be impacted by a poor customer experience. According to VisionCritical, a consumer intelligence platform, the total […]
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
Brands are turning to data virtualisation to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced an issue when they built their cloud-based data analytics platform — some data remained on-premises. As a result, the company started looking for a solution that seamlessly integrates all its […]
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]
Users can combine real-time insights from customer research with learnings from experimentation to improve their products and services. Conductrics has integrated customer surveying capabilities into its AB testing, experimentation, and optimisation platform. It will enable customer experience (CX) professionals to use direct customer feedback as an integral part of their testing and optimisation practices. Conductrics […]
Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
