Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.
Between cost reductions and cloud adoption, speech analytics will enhance customer interactions in 10 key ways.
Automotive Cloud Intelligence will leverage Salesforce Einstein AI and CRM Analytics to provide real-time intelligence and actionable insights. Salesforce revealed several new automotive cloud features to help automotive companies deliver immersive, in-car experiences powered by real-time personalisation and build truly connected experiences at every customer touch point, whether they are driving, buying, or servicing their […]
By synergising these two products, idexo helps companies to optimise engaging 360-degree experiences, transform community engagement into long-term customer relationships, and maximise revenue and loyalty. idexo, a web3 revenue and loyalty infrastructure provider, announced the launch of its NFT Templates System and Web3 CRM. These innovative tools help businesses and organisations interact with their communities, […]
One AI’s solution empowers companies to add capabilities like topic and action item extraction, follow-up reminders, summarising conversations, and detecting customer sentiment and emotion. One AI announced its artificial intelligence solution for CRM with multilingual AI capabilities to maximise lead conversion, enhance customer engagement, and increase their revenue. “It’s like having an additional 1,000 relentless, […]
The Mitra-built WSO2 connector serves as a bridge between WSO2’s Micro Integrator and Creatio’s low-code CRM platform, streamlining complex integration projects and enhancing integration capabilities WSO2, digital transformation technologies provider partnered with Mitra Innovation, a provider of digital solutions, to announce the launch of the Creatio Connector. This new connector provides a bridge between WSO2’s […]
Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud. Salesforce launched Einstein GPT, the first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. Einstein GPT will infuse Salesforce’s […]
