Lays Bammesberger, Senior Account Executive, Meltwater, South Africa and Nomsa Makgabenyana, CEO and Founder of Seriti Insights participated in a panel discussion about maximising ROI with the right marketing stack at Vibe Market Fest’s South Africa edition. Consider the fate of the brand Blackberry. It didn’t listen to its customers requesting a phone without keyboards […]
Demandbase launched a unified sales intelligence and account engagement platform that’s directly integrated into CRM. The new release further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. Built to deliver account intelligence in a single view, this new integrated capability brings together first-party and behavioural […]
Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]
Creatio, providers of a platform to automate workflows and CRM , has updated its Marketplace offerings with 20 new applications, connectors, and add-ons developed by Creatio partners. Creatio Marketplace offers ready-to-use apps and vertical solutions to extend platform functionality. These solutions are intended to simplify, accelerate, and automate everyday tasks. Here are some of the […]
Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]
Knock CRM, providers of a CRM and performance management platform for multifamily property owners and managers, introduced AI Voice and Call Intelligence. Both tools integrate into the Knock CRM platform and enable leasing teams to leverage artificial intelligence to improve conversions and engage in natural dialogue with each caller. Call Intelligence captures data on every […]
Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]
Freshworks launched Freshworks CRM for eCommerce, creating a unified customer record across conversational marketing, sales, and customer support. The new Freshworks CRM solution empowers companies to engage buyers directly through modern messaging channels,including WhatsApp and text messaging. It natively integrates with eCommerce platforms and packages marketing automation, multichannel campaigns (email, chat, WhatsApp, and SMS), and […]
Creatio, a vendor of one platform to automate industry workflows and CRM with no code and a maximum degree of freedom, has expanded its go-to-market relationship with Amazon Web Services (AWS). Customers can now procure Sales Creatio through the AWS Marketplace to automate sales processes of any type with no code and maximum degree of […]
Optimove, a marketing platform provider, has acquired Kumulos, a provider of a personalised messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform and bolsters its artificial intelligence engine, adding native mobile capabilities to help companies orchestrate multichannel marketing journeys across […]
