HubSpot’s latest announcements span marketing, sales, and customer support, built on its agentic customer platform where AI delivers better outcomes through deeper business context.
85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement
Thryv AI Lead Flow combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.
New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.
Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.
Automotive Cloud Intelligence will leverage Salesforce Einstein AI and CRM Analytics to provide real-time intelligence and actionable insights. Salesforce revealed several new automotive cloud features to help automotive companies deliver immersive, in-car experiences powered by real-time personalisation and build truly connected experiences at every customer touch point, whether they are driving, buying, or servicing their […]
By synergising these two products, idexo helps companies to optimise engaging 360-degree experiences, transform community engagement into long-term customer relationships, and maximise revenue and loyalty. idexo, a web3 revenue and loyalty infrastructure provider, announced the launch of its NFT Templates System and Web3 CRM. These innovative tools help businesses and organisations interact with their communities, […]
