CRM

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

Thryv AI Lead Flow combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.

New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Automotive Cloud Intelligence will leverage Salesforce Einstein AI and CRM Analytics to provide real-time intelligence and actionable insights. Salesforce revealed several new automotive cloud features to help automotive companies deliver immersive, in-car experiences powered by real-time personalisation and build truly connected experiences at every customer touch point, whether they are driving, buying, or servicing their […]

By synergising these two products, idexo helps companies to optimise engaging 360-degree experiences, transform community engagement into long-term customer relationships, and maximise revenue and loyalty. idexo, a web3 revenue and loyalty infrastructure provider, announced the launch of its NFT Templates System and Web3 CRM.  These innovative tools help businesses and organisations interact with their communities, […]

One AI’s solution empowers companies to add capabilities like topic and action item extraction, follow-up reminders, summarising conversations, and detecting customer sentiment and emotion. One AI announced its artificial intelligence solution for CRM with multilingual AI capabilities to maximise lead conversion, enhance customer engagement, and increase their revenue. “It’s like having an additional 1,000 relentless, […]

The Mitra-built WSO2 connector serves as a bridge between WSO2’s Micro Integrator and Creatio’s low-code CRM platform, streamlining complex integration projects and enhancing integration capabilities WSO2, digital transformation technologies provider partnered with Mitra Innovation, a provider of digital solutions, to announce the launch of the Creatio Connector.  This new connector provides a bridge between WSO2’s […]