Consumer Behaviour

Rami Deeb talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today.

The pandemic has changed the way consumers buy, and companies who adapted to these changing behaviours find themselves in a favourable position. The market has never been more competitive, and consumers are wiser than ever before.  Avlesh Singh, Co-founder of, WebEngage shares his insights on the changes that are transforming the Martech landscape and what […]

It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]

The all-inclusive service includes a full payment gateway and the setup of an eCommerce ecosystem, which forms part of bfound’s one-stop-shop for SME online solutions. bfound is actively working to help SMEs adapt to post-Covid market dynamics and a large part of this activity is focused on helping businesses establish a sustainable capability to sell […]

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore’s Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive […]

Despite supply chain challenges during the Pandemic, FMS Solutions provides insights into how independents can better prepare for the next new normal Identify shifts in consumer behaviour and shopping patterns: Consumer behaviour is constantly changing, and it’s even more volatile amid the pandemic. Being proactive with observing trends in behaviour and patterns can provide an edge […]

A new wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences Consumers are at a tipping point for immersive experiences in digital commerce found new global research released today from Accenture.  The report reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer […]

The economic outlook in the US remains relatively optimistic with a rise in intent to spend spare funds on a car  Blis, a trusted leader in location-powered advertising and analytics, has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment.  The tracker plots how consumers are feeling about […]

In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]

Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital.  Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]