Consumer Behaviour

Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital.  Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]

Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that empowers zero- and first-party data and enables GDPR and CCPA compliance. Piano Zero combines the value exchange and identity management tools needed to incentivise and acquire zero-party data and consent, with […]

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]