The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]
A new report finds 70 per cent of customers surveyed are open to better quality products Meaningful relationships keep customers coming back over the long term. Focusing on building these customer relationships and their experience with the business can go a long way toward improving brand loyalty. According to the latest report released by consumer […]
Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]
Industry experts offer their insights on what trends they expect to unfold in 2022 for customers and marketers Considering the changing consumer behaviour, will 2022 be a year of enhanced customer experience? Sitecore has revealed its top strategic predictions for 2022, aligning with the latest developments in technology, changes in consumer behaviour, and new challenges […]
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
A seasoned marketing professional with vast experience in the MENA region, Rami Deeb, who manages Talkwalker’s digital marketing efforts for the MEA market, talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today. Why is social intelligence becoming so important? Social media is a gold mine for […]
The pandemic has changed the way consumers buy, and companies who adapted to these changing behaviours find themselves in a favourable position. The market has never been more competitive, and consumers are wiser than ever before. Avlesh Singh, Co-founder of, WebEngage shares his insights on the changes that are transforming the Martech landscape and what […]
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over. According to App marketing analytics platform Adjust’s […]
The all-inclusive service includes a full payment gateway and the setup of an eCommerce ecosystem, which forms part of bfound’s one-stop-shop for SME online solutions. bfound is actively working to help SMEs adapt to post-Covid market dynamics and a large part of this activity is focused on helping businesses establish a sustainable capability to sell […]
