CDP

The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.

By compressing insights, creative testing, and journey orchestration, brands can boost effectiveness, build a culture of experimentation, and unlock self-funding growth flywheels that drive profit impact beyond cost savings.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs. 

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?    Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]

CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]

Acquia CDP supports composable data strategies with expanded integrations and more ways to access analytics and insights Acquia, the open digital experience company, introduced enhancements to its customer data platform (CDP) that deepen support for enterprise marketing teams. The new capabilities expand how marketers and data scientists can work with information managed by Acquia CDP […]

Acxiom, a customer intelligence company, has joined the Salesforce AppExchange Genie Collection. Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on AppExchange. Using the app, advertisers can leverage Acxiom’s touchpoint data to identify and build high-value audiences. “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients […]

It will benefit the highly regulated finance and healthcare industries to recognise the mission-critical nature of first-party data Lytics, a customer data platform (CDP) provider, launched Lytics Private Instance and Lytics Private Cloud on Google Cloud. “This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a […]

Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]