Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…
Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?
There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]
