For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.
With AI Auto-Responder, businesses can accelerate response times, enhance customer perception and maintain consistent brand voice, while reducing manual effort and enabling teams to focus on higher-value strategic work.
New capabilities include pre-built, role-specific AI applications (Insight Touchpoints), automated multi-step workflows (Insight Journeys), and a centralised governance layer within the Insight Workplace.
Luis Clark talks about how breaking silos, integrating AI into workflows, and unifying tools can transform productivity and collaboration across marketing and sales teams.
Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
Holder’s automation suite helps companies launch personaliSed, omnichannel customer journeys triggered by real-time events on the blockchain.
The Merchandising Studio provides no-code automation tools, category-level analytics and discovery channel data to pinpoint optimisation opportunities, insights into customers’ online experiences. Algolia has launched Merchandising Studio, a no-code interface that uses Algolia’s artificial intelligence to help merchandisers enhance business outcomes in real time at every stage of the shopper journey. The Merchandising Studio provides […]
du, from Emirates Integrated Telecommunications Company (EITC), announced a partnership with Nokia to enhance the skillsets of employees and accelerate efforts to drive talent development in the UAE. As part of the agreement, Nokia will carry out training and development programs covering technology competence and knowledge transfer to du employees. The program will ensure that […]
“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North Africa and Turkey (MENAT) at Coursera. Employers say candidates having micro-credentials next to their degrees stand a better chance at employability, as revealed by a Coursera survey. Started by Stanford professors […]
