“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.
Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.
Many organisations are investing heavily in artificial intelligence to improve customer experience, but fragmented data, siloed systems and outdated infrastructure are preventing AI from delivering truly connected omnichannel CX.
OASYS dynamically selects and coordinates multiple AI agents within a single interaction, enabling complex tasks to be completed seamlessly across systems and channels.
For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.
With AI Auto-Responder, businesses can accelerate response times, enhance customer perception and maintain consistent brand voice, while reducing manual effort and enabling teams to focus on higher-value strategic work.
New capabilities include pre-built, role-specific AI applications (Insight Touchpoints), automated multi-step workflows (Insight Journeys), and a centralised governance layer within the Insight Workplace.
Luis Clark talks about how breaking silos, integrating AI into workflows, and unifying tools can transform productivity and collaboration across marketing and sales teams.
As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.
Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.
