analytics

Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

Smith.ai, a virtual receptionist service, released real-time performance tracking, analytics, and management tools for campaigns. Companies can now execute high-volume outbound calling initiatives with Smith.ai’s 24/7 professional live agents and AI technology. Real-time metrics provide views into campaign activities and outcomes at both a macro and micro level. From a bird’s-eye view clients see a […]

DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]

EXL, a global analytics and digital solutions provider, announced its acquisition of Clairvoyant, a global data, AI, and cloud services firm.  The acquisition strengthens EXL’s capabilities by adding additional expertise in data engineering and cloud enablement, further supporting its clients in insurance, healthcare, banking and financial services, and retail. With the acquisition, Clairvoyant will become […]

MeritB2B, the provider of B2B data, analytics and performance marketing solutions, announced the strategic acquisition of True Influence. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and demand generation capabilities of True Influence. “With the […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, for $150m (£111m). OpenSlate’s solutions provide insight into the nature and quality of ad-supported content […]

Engine Media Holdings, Inc, a company providing sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming data and analytics, and programmatic advertising, announced that The Coalition has renewed its agreement with UMG Gaming, a wholly-owned subsidiary of Engine, to be the principal Esports partner for Gears Esports for another season. […]

NetLine Corporation released its Lead Management Platform: a SaaS solution offering B2B Marketers centralised lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple-to-use and self-service interface.  Until now, NetLine’s Lead Management Platform has been exclusively reserved for use by countless tier 1 B2B media organisations to power their gated content […]

Audience insights platform DISQO announced that it has acquired cross-device measurement company Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities. DISQO is an audience insights platform that powers brand decisions. The DISQO platform is built on connected permission-based data, shared directly by consumers.  Armen Adjemian, DISQO’s […]